First published on February 24, 2013.
On January 24  Twitter launched Vine, a platform for 6 second looping videos. Right now they are mobile-only. The free app can be downloaded at the App Store.
The New York Humane Society was one of the first users. They tweeted a video of Parker the cat.
The good news is that Parker found a home as a direct result of the
video. NYHS was smart enough to tweet again, the image I captured,
announcing that Parker had found his new home.
The Humane Society of New York continues to use Vine to promote adoptions and to support their fundraising.