Creativity is Indispensable in Social Media Too

Here's an interesting tweet from a UNICEF campaign in the UK. Matt Rhodes from Fresh Networks retweeted it, saying it's at the edge of social media. It was a UK campaign; I did not ever see it in the US.

I agree. It's a compelling call to action, and a reminder of the limits of social media.

Or is it a reminder of the reach of social media?

Either way, it is definitely creative fund raising!

If you are interested in creative campaigns in social media, here is a recent list, all of which have thought-provoking aspects. 

First published on April 23, 2013. Updated February 21, 2014.